Can anyone share some insights into the world of SEO? I know all (ie. most) of the tools, all the terminology and i think the most important techniques. I have even read books about SEO ("The Art of SEO") (let alone months of searching through the web).

But i still can't figure out how to rank high - or sometimes even rank for a given keyword - or how to find out the most important keywords to look out for (Yeah, i know about google adword's keyword tool, google trends and adwords).

For example I have no clue why the terms: surfen lernen can't find the website http://www.surfen-lernen.com on google germany. It is in the first position on yahoo.de but i am not able to find it on google at all. Another odd thing is that searching for: site:surfen-lernen.com on google the root site is on the last page of the search results.

(And yes, i hope this post will change the search rankings - hey, this site has PR 4 after all ... wrong audience (umm. none?), topic and language.. but it still has to count for something, right?)